The World Cup cycle does matter, despite what Irish fans think

“There is nothing more intoxicating than victory.” So said Robert Greene, the American author of six international best-sellers exploring power, seduction and the laws of human nature. Triumph is a drug, the argument goes, one that shrouds logic and erases reason. ​“There is nothing more intoxicating than victory.” So said Robert Greene, the American author of six international best-sellers exploring power, seduction and the laws of human nature. Triumph is a drug, the argument goes, one that shrouds logic and erases reason. 

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